Understanding 7 Foundations to Digital Marketing

The seven foundations of digital marketing are typically considered to be: Content marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Affiliate Marketing, and Analytics/Data Analysis; all focused on creating valuable content, understanding your audience, and leveraging digital platforms to reach them effectively. 

Breakdown of each foundation:

• Content Marketing: Creating and distributing valuable content like blog posts, videos, infographics to attract and engage your target audience. 
• Search Engine Optimization (SEO):Optimizing website content and structure to rank higher in organic search results on platforms like Google. 
• Search Engine Marketing (SEM):Using paid advertising on search engines to appear prominently in search results. 
• Social Media Marketing: Engaging with your audience on social media platforms like Facebook, Instagram, Twitter to promote your brand and content. 
• Email Marketing: Sending targeted emails to nurture leads and communicate with customers. 
• Affiliate Marketing: Partnering with other businesses to promote products and earn commission on sales generated through their referrals. 
• Analytics/Data Analysis:Tracking and analyzing data from digital marketing efforts to measure performance and make informed decisions. 

Unlike one-off advertising, content marketing shows that you care about your customer. The content shows your expertise, credibility, and authority on the topic of interest.